How to Start Your Gaming Business with Universal Gaming Group

The best service in the industry is what separates Universal Gaming Group from other Terminal Operators. We help bars, restaurants and other establishments launch and grow their gaming businesses every step of the way–from obtaining an Illinois gaming license to co-op marketing at launch and quarterly business reviews to make sure you get the most out of your investment.

Getting started is easy. Simply contact us or give us a call at 312-455-0844 and we will take care of the rest.

Here is what you can expect when you choose Universal Gaming Group for your Illinois gaming business.

Before “Go Live”

As the first Terminal Operator to install licensed VGTs in Illinois, we have more gaming experience than anyone else in the industry. We start with assigning your business a dedicated Account Manager who will guide you through the important first steps, and be your primary point of contact for the duration of our partnership.

  • Obtaining the proper licensing
    Every gaming business needs an Illinois liquor license and an Illinois gaming license. We start with a thorough evaluation of your business and its standing with local governments then help you complete all the required paperwork for licensing. Timing for approval with the IGB can vary depending on several factors so it’s important to get started right away. Should any complications arise, your Account Manager will guide you through next steps to achieve compliance.
  • Site analytics and site selection
    If you are starting with a brand new location, Universal Gaming Group will help you choose a site with the best potential for high visibility and foot traffic. For existing businesses, we plan your gaming area for the optimal customer experience. In all cases, we’ll help ensure compliance with local zoning regulations for a smooth launch of your new or updated gaming business.
  • Launch marketing strategy
    A proper launch strategy is essential to providing a positive return on your gaming business investment as soon as possible. Your Account Manager helps you plan everything–from printed collateral and indoor and outdoor signage, to social media marketing, promotional materials, and even first-time player giveaways to help draw new customers on day one. 

At “Go Live”

Once your gaming business is ready to launch, your Account Manager will help you get it off the ground and make sure everything is running smoothly. We’ll also launch your marketing strategy to raise awareness with your customers and the broader community, welcoming them to your new gaming business.

  • Setup and installation of VGTs and amusements
    Your Account manager will help you pick the right video gaming terminals (VGTs) for your customers, including all of the latest titles, and any other amusements you might want such as pool tables, TouchTunes and dart machines. We’ll then test and install all of the equipment, often in one day.
  • Execution of marketing strategy
    Before the big launch, we will install POS materials and signage which may include backlit LED signs, window decals, hang tags, outdoor signage and more. If your business requires additional co-op marketing such as sweepstakes or billboards, we will handle the design and production of those items as well. Your Account Manager will be on-site to handle any questions and to help welcome your customers and new players.

After “Go Live”

Many other Terminal Operators consider the job done once your business is launched. Universal Gaming Group is your partner. We work on a continual basis to ensure that your gaming business grows and maximizes profits.

  • White glove account management and best-in-class service and maintenance
    We work tirelessly to maximize your profits. This includes everything from license renewal reminders to promotions and marketing advice, and software and game theme updates. We also ensure timely collections, offer remote servicing, and have the industry’s best on-site technicians who resolve issues quickly, minimizing any downtime for your business.
  • Ongoing Quarterly Business Reviews (QBRs)
    Your Account Manager schedules quarterly reviews to make sure we’re doing everything we can to help your gaming business grow. This is the perfect time to review the numbers, discuss new ideas and to make plans for upcoming initiatives, like sweepstakes and giveaways. Of course, your Account Manager is always available, should you have any questions or immediate needs.
  • Access to Advanced Analytics on the Partner Portal
    Every Universal Gaming Group partner has access to our Partner Portal for self-serve account management and advanced market analytics. Whether you are researching competitive locations or assessing staffing levels, UGG’s Partner Portal will be your first stop for gaming analytics. 

We’re confident that you won’t find a better experience than working with Universal Gaming Group. As we like to say, “the right operator is everything.”

Contact us today to get your gaming business started, or to talk about how we can make your existing gaming business even more successful and more profitable than before.


We dedicate ourselves to providing the best service in the industry, in a timely manner. To us, you’re not just an entry in a spreadsheet. You’re a partner. Our promise is to serve every one of our partners with integrity and reliability, every step of the way.

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