About UGG

Since our founding in 2009, we have dedicated ourselves to offering our Gaming Establishment partners a reliable, stable and compliant Video Gaming business. We continue to invest in our existing sites while expanding our network throughout Illinois.

Our Commitment

Our team is deeply committed to customer service, innovation, integrity, and reliability. You can count on Universal Gaming Group to help you increase and maximize your gaming revenue and navigate Illinois gaming regulations.

Code of Conduct

We believe the right operator is everything™

UGG combines the expertise and cutting edge equipment of a large scale Terminal Operator with the personal touch and service of a small business mindset – we are your perfect fit.

We believe in sharing

Our state-of-the-art UGG Partner Portal gives you full control over your performance analytics and our dedicated Relationship Managers can help you decode insights and develop winning business strategies.

Our word is as good as gold

You can count on UGG to deliver on our commitments. We will never make a promise that we can’t keep, and we will never promise something that we shouldn’t.

We believe in walking the walk

From gaming and entertainment to restaurant and beverage operations, our wide variety of recommendations will help you unlock your full business potential.

We’re dedicated to innovation

Being first is who we are: we installed the first licensed VGT in Illinois and the first Inspired Valor VGT in North America; we are the only Terminal Operator to resolve most service calls under 20 minutes. At UGG, we always stay one step ahead.

We believe in being there

UGG will guide you through the Illinois video gaming licensing process from start to finish, assisting you with assembling required documentation, and submitting your application to the Illinois Gaming Board.

We believe in integrity

At UGG, we ensure full compliance with all Illinois Gaming Board, Illinois Liquor Control Commission, and municipal policies. We will never put your gaming license or business reputation in jeopardy.

Our success is measured by your success

UGG provides marketing strategies and player promotions tailored to your location and player profile, ensuring a winning gaming operations strategy every time.