As the first Terminal Operator to install VGTs in Illinois, we have more gaming experience than anyone else in the industry.


what we offer illinois gaming businesses

The best service in the industry is what separates Universal Gaming Group from other Terminal Operators. We help you every step of the way–from obtaining a gaming license to co-op marketing at launch and quarterly business reviews to make sure you get the most out of your investment.

Before “Go Live”

We start every partner off right with a dedicated Account Manager who will guide you through the important first steps, and be your primary point of contact for the duration of our partnership.

We start by:

  • Helping with site analytics and selection
  • Navigating local ordinances
  • Assisting with obtaining your state gaming license
  • Recommending gaming area setup
  • Advising on other full-service amusements like TouchTunes, dart boards and more
  • Developing co-op marketing strategy, including but not limited to:
    • Custom POS collateral and signage
    • Direct mail
    • Social media graphics
    • Redemption Terminal (RT) graphics
    • Feather Flags
    • Banners
    • Mass Media
    • Sweepstakes

At “Go Live”

Once your gaming business is ready to launch, we’ll help you get it off the ground and make sure everything runs smoothly.

Here’s what you can expect:

  • Setup and installation of VGTs
    • Placement of VGT machines
    • Software setup and testing
    • Setup of redemption terminals (RTs)
  • Execution of co-op marketing strategy
    • Production and delivery of co-op printed collateral
    • Delivery of social media graphics announcing gaming
  • Installation of interior and/or exterior gaming POS collateral
    • Hanging of signage, banners LED signs and more
    • Recommendations of placement of POS collateral
  • Giveaway items for first players
    • Promotional items to help spread awareness

After “Go Live”

Now that your gaming business is being enjoyed by players we provide the service and support to grow your business, and that you only find with Universal Gaming Group.

Our ongoing services include:

  • Timely and efficient collections
  • Access to the Partner Portal for self-serve account management and market analytics
  • White glove account management
  • Software and game theme upgrades as they become available
  • Ongoing co-op marketing opportunity evaluation and execution
  • License renewal reminders
  • Ongoing Quarterly Business Reviews (QBR) with your Account Manager
  • Access to the My Player Perks loyalty program (coming soon)
  • Best in class VGT/RT servicing:
    • Preventative maintenance
    • Remote servicing
    • Prompt on-site maintenance and issue resolution

“From making sure that we have updated and excellent working games, to helping us promote the business, Universal Gaming Group is hands-on helping us grow our gaming business. I consider us partners.”

Joe Kenny, Owner, Cordial Inn

UGG logo


We dedicate ourselves to providing the best service in the industry, in a timely manner. To us, you’re not just an entry in a spreadsheet. You’re a partner. Our promise is to serve every one of our partners with integrity and reliability, every step of the way.

As we like to say, “The right operator is everything.”

Contact us today to get your gaming business started, or to talk about how we can make your existing gaming business even more successful and more profitable than before.

contact us today

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