As Illinois’ newest and most valuable video gaming loyalty program, My Player Perks is proving to be a game changer for bars, restaurants, gaming cafes and other businesses across Illinois.
Tucked away in a Posen, Illinois strip mall, Sammi’s Cafe is designed specifically for video slots enthusiasts. This small but vibrant location offers a laid-back, welcoming atmosphere where players can enjoy the latest games, great music, and a variety of snacks—all while feeling like they’re in their own private casino. Owner Jim Panici has seen his patrons enjoy the benefits of My Player Perks first-hand.
“They enjoy checking in and earning points while they are gaming,” said Panici. “It really enhances the gaming experience, especially for my loyal customers.”
Since its launch in February, 2024, My Player Perks has given business owners a competitive edge in their industries. The gaming loyalty program’s top goal is to create customer loyalty for participating locations. By providing a new way to engage customers, businesses have seen an increase in dwell time and more repeat visits. “Many customers check in multiple times,” says Panici.
My Player Perks rewards patrons with loyalty points every hour they check in at their favorite participating locations. Those points can then be redeemed for gift cards to top retailers, home goods, electronics, and more. In addition to regular point-earning opportunities, My Player Perks frequently offers bonus point opportunities on weekends and for special occasions like holidays and popular dining days and hours. There are even giveaways and sweepstakes with special rewards, like the annual 12 Days of Giveaways promotions around the holiday season.
“I noticed more people coming in and signing up for My Player Perks during the 12 Days of Giveaways promotion,” says Panici. “Customers also enjoy the point multipliers.”
Getting My Player Perks is easy for Universal Gaming Group partners. “It was very smooth,” says Panici. Set up is quick, and point-of-sale signage, promotional materials, and an on-premise kiosk where members can check in is provided for participating establishments. On the My Player Perks mobile app members can check their point totals, manage their accounts and redeem their points for awards that are among the best in the industry .
Sammi’s Cafe helps promote the program to their customers as well, encouraging them to check-in for sweepstakes entries, and talking with them about the great prizes. They also help members with any questions they have regarding sign-up and check-in to make sure they are getting the most out of their experience.
My Player Perks continues to grow and help businesses of all kinds gain more loyal customers and increase their revenue. Learn more about the program and how to get My Player Perks in your establishment by visiting the My Player Perks information page, and see the program in action at MyPlayerPerks.com.
