Universal Gaming Group and GEM are now Universal Gem!

We are very pleased to announce that Universal Gaming Group and Gaming & Entertainment Management (GEM) have merged to become Universal Gem. This is great news for our collective partners and their patrons. 

Universal Gem combines two of the best Terminal Operators in the gaming business. We now have more capabilities than ever, and more dedicated account managers to service our clients–all to support our promise to make our partners’ goals our goals, every step of the way.


“We merged to serve our partners and their players better. With Universal Gem, we’ve found the perfect balance—big enough to deliver the latest games, software, and marketing support, yet focused enough to treat every partner like a priority.”

– Russel Poore
CEO, Universal Gem


As two of the first Terminal Operators to install licensed VGTs in Illinois, we learned quickly that our partners each have their own unique opportunities and challenges. Only by dedicating ourselves to understanding the ins and outs of our partners’ businesses could we provide the right kind of support for each of them. Experience and expertise matters. 

Our partners operate bars, restaurants, gaming cafes, truck stops and laundromats, and various other kinds of businesses. Which is why our account managers come from many of the same industries–they know how to help hospitality businesses thrive beyond gaming. It’s why we work together on personalized strategies designed to help you grow and profit. In fact, when businesses switch to us, they see an immediate and sustained rise in profits. 

It’s no secret. Just about every TO offers the same standard services–game titles, machine maintenance, cash collection, and marketing and promotions. You might recognize some of our competitors. But do they recognize you? That’s the difference between a vendor and a true ally.

We do what we say we’re going to do, every time. Because for us to succeed, we must be dedicated to the success of our partners. It’s how we’ve become Illinois’ most experienced, most trusted TO.

You can bet on that.
If you have any questions, or would like to talk with us about what you can expect from the new Universal Gem, please contact us.

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