Services

Universal Gem is with you every step of the way–from site selection and licensing to ongoing strategies to grow your gaming business.

Obtaining Your Illinois Gaming License

As Illinois’ most experienced Terminal Operator, Universal Gem is your best partner to help you obtain and renew your Illinois gaming license. 

Whether you operate a bar, restaurant, gaming cafe, truck stop, laundromat, fraternal organization or any other eligible gaming business, you must obtain an Illinois gaming license to operate video gaming terminals (VGTs). Universal Gem is with you through the entire licensing process. Read our comprehensive guide to obtaining your Illinois gaming license.

  • License viability review
  • Application forms assistance
  • Assembling of required supporting documents
  • Application review and submission
  • Illinois gaming license renewal

Gaming Area Installation and Setup

After site selection, and while we help you obtain your Illinois gaming license, your Universal Gem account manager and technicians will get your new gaming area set up for success.

Our goal is to optimize your gaming area for your establishment, making it convenient and comfortable for your patrons so that they have the best experience possible and keep visiting time after time. Installation is quick and easy, leaving you with a safe, clean and inviting space with the latest equipment, titles and technology.

  • Custom site layout and design
  • Setup and installation of VGTs
  • Installation of gaming equipment like redemption terminals (RTs) and comfortable seating
  • Software setup and testing
  • Recommendations of gaming area monitoring equipment

Marketing and Promotions

We only succeed if our partners succeed. That’s why we build custom marketing and promotions strategies for every partner location designed to increase awareness, drive foot traffic and maximize revenue.

From eye-catching signage indoors and out, to co-op marketing opportunities and sweepstakes and giveaways, we’re always working to help you get the most out of your gaming business. Our latest innovation is our industry-leading loyalty program, My Player Perks, to give your patrons even more reasons to frequent your establishment.

Browse our marketing and promotions
  • Installation of interior and/or exterior gaming POS collateral
  • Hanging of signage, banners, LED signs and more
  • Co-op marketing opportunities
  • Sweepstakes and giveaways
  • Social media promotions and graphics

Account Service and Maintenance

Personalized, attentive service and industry-leading response and maintenance time are the foundations of our partner relationships.

Every partner is assigned a dedicated account manager to help ensure your success, and every partner enjoys the industry’s best service and maintenance. Universal Gem prides itself on providing uncommon support from day one, to the day-to-day. Read more about the Universal Gem advantage.

  • Ongoing strategic guidance
  • Quarterly business reviews
  • Access to the Partner Portal for self-serve account management and market analytics
  • Best-in-class maintenance and issue resolution
  • Remote servicing and game title upgrades
Carmella DiZeo, Account Manager

“My goal is to find what each business has to offer and work with them to promote their strengths and help them get a better understanding of their customers. The best fuel comes from within. 

By sticking to your company goals, and outcomes, you’ll find success more quickly.” 

Amusements

Beyond video gaming, Universal Gem offers an array of amusements that add to your patrons’ enjoyment of your establishment–driving foot traffic, increasing dwell time and encouraging repeat visits.

Your dedicated account manager will help you select which amusements will be best for your establishment, and work with you on planning the space. Universal Gem will handle the installation and setup, while our industry-leading service and maintenance team ensures everything is working properly and solves any issues quickly.

  • TouchTunes
  • Pool Tables
  • Dart Board
  • Claw Machines
  • Shuffleboard and more

VGT Equipment

Universal Gem offers all of the latest VGT titles and cabinets available in Illinois. We work with every partner to choose the VGTs best suited for their patrons to ensure the most engaging and enjoyable gaming experience.

When new software and new titles become available, our technicians are quick to update every partner location and help promote the new games. Maintenance is a priority–we offer the fastest maintenance times in the industry, because time is money.

All about VGTs

Contact us to learn more about our VGT equipment.

How can we help you win?

Call us at 312.455.0844

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