The Universal Gem Advantage
We’re in the Relationship Business.

Our partners come from bars, restaurants, gaming cafes, truck stops and laundromats, to name a few. Which is why our account managers come from many of the same industries. They know how to help hospitality businesses thrive, beyond gaming. It’s why we work together on personalized strategies designed to help you grow and profit. It’s why we have the fastest maintenance time in the industry–because we know that for our partners, time is money. In fact, when businesses switch to us, they see an immediate and sustained rise in profits. Experience and expertise matters.
Universal Gem was the first Terminal Operator to install licensed VGTs in Illinois. And that’s important–not just because we have the most experienced technicians or longstanding relationships with the Illinois Gaming Board. It’s important because we learned quickly that our partners each have their own unique opportunities and challenges. Only by dedicating ourselves to understanding the ins and outs of our partners’ businesses could we provide the right kind of support for each of them. And from the very beginning, our mission has been one of support.
It’s no secret. Just about every TO offers the same standard services–game titles, machine maintenance, cash collection, and marketing and promotions. It’s also no secret that we’re not the biggest TO in Illinois. In fact, you might recognize some of our competitors.
But do they recognize you? That’s the difference between a vendor and a true ally.
We do what we say we’re going to do, every time. Because for us to succeed, we must be dedicated to the success of our partners. It’s how we’ve become Illinois’ most experienced, most trusted TO.
You can bet on that.
Universal Gem Values

Integrity
Our partners trust us with their livelihoods. We must earn and honor that trust. We always do what we say we will do, and we always act in their best interest.

Resilience
Gaming is an evolving industry. We are resolute in our commitment to staying ahead of changing regulations, staying alert to new opportunities, and continually pursuing innovation.

Servitude
We only succeed if our partners succeed. That means being selfless to the needs of our partners, from day one to the day-to-day.

Leadership
Our experience is our advantage. It is our duty to not simply be a vendor, but a trusted leader to help our partner locations not just succeed but thrive.

Transparency
Strong communication is the key to success in every partnership. We make sure to always be in lockstep with our partners, from preparing to launch to ongoing guidance.