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With Universal Gaming Group, you get more of what matters—more profits, more promotions and more support.
The UGG Code
Honesty. Integrity. Dedication.
When you see this seal, it stands for our commitment to delivering exactly that. We’re devoted to the good of gaming and the quality of our services.
*based on 2021 Data
Testimonials
“Universal Gaming made the transition effortless”
“We were amazed on how quickly we were up and running”
“We are so happy we made the decision to switch to UGG”
“In the world of gaming, Universal Gaming Group is the safe bet!”
Always The Right Fit
As the premier slot machine provider, Universal Gaming Group is committed to providing you with gaming expertise, leading market equipment, and top quality service.
Gaming Operations
Experts
Whether you need gaming insight, have a licensing question, or just need to talk shop, our team is always here for you. With one-of-a-kind service from a team of experienced entertainment and logistics professionals, we partner with business owners to help minimize risk and maximize revenue and customer satisfaction.
Timeless Innovators
We installed the first licensed VGT in Illinois in September 2012 and secured the first Inspired Valor game set in North America in October 2019. We remain the only Terminal Operator to resolve the majority of our service calls in 20 minutes or less. You can bet on us to always be one step ahead.
Have you asked yourself these questions?
Are you getting the support needed to achieve results?
With a state-of-the-art operations center that provides fast and responsive service, Universal Gaming Group leads the industry in games, service, and support. Concerns are immediately routed to the right person so that they are handled quicker with less downtime: 60% of all service calls are resolved within 20 minutes. Tracking profits is easy with our online portal. Our licensing and gaming expertise, top-of-the-line equipment and superior extended hours service make switching an easy call.
Are you looking for a more hands-on terminal operator?
Whether you need gaming insight, have a licensing question or just need to talk shop—our Universal Gaming Group team is always here for you. With one-of-a-kind service from a team of experienced entertainment and logistics professionals, we partner with business owners to help minimize risk and maximize revenue and customer satisfaction. UGG provides educated guidance, effective marketing, and accounting support. We truly are your partner every step of the way.
Are you receiving assistance with creating and marketing events?
Not only do we provide superior service and support, Universal Gaming Group also helps business owners increase their gaming revenue through marketing assistance specifically designed to promote your gaming business. Our professional in-house Marketing Manager works with our partners to develop cooperative marketing programs aimed at driving profitability.
Sweepstakes and Promotions
At UGG, we are one of the few terminal operators that run regular sweepstakes with our partner locations. Our strategic promotions are designed to keep your players engaged year-round and drive increased traffic during peak gaming seasons. In addition to large-scale sweepstakes, we also create personalized and fun promotions tailored to each location’s player profile.
Winner Wanderlust
Winner’s Wanderlust was an exciting promotion with 140 participating locations. This promotion had three participation levels which collected $100,000 in total prizes. Each location had a guaranteed winner along with a chance to win grand prizes.
Summer Bash Cash
Summer Bash Cash was created to dedicate all participation cost back to the players. Instead of having grand prizes, locations were able to choose from two levels which determined the number of winners out of that location.
Great Gas Giveaway
Great Gas Giveaway is an interesting giveaway kicking off this year! This promotion will have hundreds of different winners and guaranteed winners from each participating location.
About UGG
As the premier slot machine provider, Universal Gaming Group is committed to providing you with gaming expertise, leading market equipment, and top quality service.
Universal Gaming Group was founded in 2009, with the goal of being a premier Illinois Video Gaming & Slot Machine Operator. By offering establishment owners reliability, fiscal stability, and security, UGG sought to ensure success for itself and its partners.
In March 2018, UGG was sold to Eureka Entertainment. Today, UGG continues to invest in existing sites while growing its footprint throughout the state of Illinois. The team at UGG is deeply committed to customer service, innovation, integrity, and reliability. Under Eureka’s management, Universal Gaming Group will continue to help business owners increase gaming revenue and to help navigate the Illinois Gaming Board.
Download Our Free Guide
How can you make your location stand out from the competition? Download our FREE guide on the top 3 most profitable ways to boost your Illinois slot machine business.
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Valuable Resources and Content
UGG is with you every step of the way. Our blog articles and useful content help you discover new ways to optimize your slot machine business, from navigating the license process to tips and tricks on how to maintain your machines.
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